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Google Tag Manager Integration
Google Tag Manager Integration

Enable on any website with GTM

Joe Scanlon avatar
Written by Joe Scanlon
Updated over a week ago


Google Tag Manager (GTM) is a robust tag management system (TMS) that facilitates the swift and efficient updating of code fragments, known as tags, on your website or mobile application.

Why Choose GTM?

GTM empowers users with the capability to:

  • Add and modify tags for various purposes, including conversion tracking, site analytics, and remarketing.

  • Adapt to the myriad ways of tracking activity across websites and apps.

  • Benefit from an intuitive design, allowing for tag modifications as needed.

Steps to Integrate with GTM

  • Ensure you have an active GTM account by following the latest guidelines: Set up and install Tag Manager.

  • Log into your Google Tag Manager account and select the container associated with the site where you'd like to install

  • Select New Tag

  • Give your tag a name, and within Tag configuration, select Custom HTML.

  • Copy your widget code from into the custom HTML.

  • Under Triggering, select All Pages.

  • Save, submit, and publish your Tag.

Google Tag Manager Troubleshooting

Google Tag Manager (GTM) is a powerful tool, but like any platform, it can sometimes present challenges. If you're having trouble installing the script via GTM, here's a troubleshooting guide to help you:

Check the Basics

  • Ensure that you've pasted the correct script in GTM.

  • Confirm that the GTM container code has been correctly installed on every page of your website. This is typically found in the <head> section of your site.

Use Preview Mode

GTM has a 'Preview' mode that allows you to see what tags are firing on a page.

  • Click on the ‘Preview’ button in GTM.

  • Navigate to your website. You should see a GTM debug pane at the bottom of your browser.

  • Check if the tag is firing. If not, the debug pane will provide info on why the tag did not fire.

Tag Configuration

  • Make sure that the tag is set to fire on all pages, or on the specific pages where you want it to load.

  • Confirm that no other tags are causing conflicts or preventing the script from executing.

Check Trigger Settings

  • If you've set specific triggers for the script, double-check them to ensure they're configured correctly.

  • Ensure the triggers are not too restrictive, preventing the tag from firing.

Cache & Browsers

  • Clear your browser's cache. Sometimes, cached versions of a site can prevent new tags from executing.

  • Try accessing your site in an Incognito/Private window. This can bypass certain caching and cookie issues.

  • Test on different browsers. Sometimes, browser-specific settings or extensions can interfere with script execution.

Check for JavaScript Errors

Using browser developer tools:

  • Right-click on your webpage, select 'Inspect' or 'Inspect Element'.

  • Go to the 'Console' tab.

  • Look for any red errors. JavaScript errors on a page can prevent other scripts (like's) from running correctly.

Verify the Script's Source

  • Ensure you are using the latest version of the script. Sometimes, older versions of scripts can be incompatible with newer web technologies or platforms.

Website Platform Specifics

  • Some website platforms or content management systems might have specific settings or configurations that can prevent scripts from running. Check any documentation or forums related to your specific platform and GTM.

Check Other GTM Settings

  • Review any 'blocking rules' or 'exceptions' in GTM that might prevent the script from firing.

  • Look into the sequence of tag firing. The order in which tags fire can sometimes influence whether they execute correctly.

Seek Assistance

  • If all else fails, consider contacting us on the bottom right of any of our web pages.

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